FRECKLE
Interactive Onboarding
Product-Led Growth Agency
We fix self-serve Activation For B2B SaaS
Your product's value becomes obvious. People reach it faster. More choose to pay.
Trusted by 30+ B2B companies scaling with product-led growth.
Proven Results
Our Execution Isn't Just Beautiful, It Moves Metrics.
Activation
30%→48%
Free-to-Paid
10%→31%
Activation Diagnostic
Do you have an activation problem?
Deliverables
We deliver real assets not just advice
Production-ready files your team can build with: audits, mockups, prototypes, and playbooks.
Click a deliverable to explore
Find the leaks in your funnel
We map your signup-to-paid journey and pinpoint the friction costing you revenue. Prioritised fixes ranked by impact, not a 60-page PDF.
app.acme.io
Funnel Audit
Sign Up10,000
Onboard4,200
Activate1,100
Convert340
Retain210
Results
100's of successful experiments shipped
ROSIE
Conversational Onboarding
SIGNWELL
Empty States
KLARO
Personalised Onboarding
1UP
Activation Strategy
INSTANTLY
Lifecycle Email Design
ONBOARDINGACTIVATIONRETENTIONGROWTHENGAGEMENTCONVERSIONADOPTIONMETRICSANALYTICSFREEMIUMUPGRADEVALUEEXPANSIONMONETIZATIONVIRALITYSELF-SERVEITERATIONFLYWHEELSIGNUPTRIALCHURNUPSELLPIPELINEVELOCITYSCALELEVERAGEPRODUCT-LEDMOMENTUM
Our Activation System
PLG compounds when the journey is connected.
OnboardingActivationLifecycleRetentionMonetization
Phase 1 of 5
First-time user experience design
Design the path from signup through getting started so users enter your product with clarity and direction, sequencing education, profiling, and personalization to build momentum in the first session and prepare them to unlock real value.
app.valubyl.com/onboarding
Valubyl Step 2 of 4
What's your role?
Help us personalize your experience
Continueapp.valubyl.com/onboarding
Valubyl
What would you like to do first?
Tell us your goal and we'll set things up for you
Set up my first project and invite the team
app.valubyl.com/onboarding
Valubyl Step 3 of 3
Design your dashboard
Pick the widgets you need, drag to rearrange later
Live Preview
Revenue Overview
Tasks · Ship v2 · Review · Tests
+ Add widget
Build My Dashboard"They rethought how our product communicates value. A total joy to work with."
Ian Parkes
Co-founder @ Stockpress
Engagements
Two ways to unlock self-serve growth.
A sprint if you need impact fast. Partnership if you want continuous PLG growth.
3 levels: 4/8/12 weeks 3 levels: 4/8/12 weeks
Onboarding & Activation Sprints
Focused engagements to redesign key product experiences and drive activation fast.
Starting from$10K
What's included
Custom activation playbook
Clear strategy, success metrics, and your ideal signup-to-value path.
A working prototype of your new flow
Including every screen of your new onboarding and activation experience.
Team strategy workshops
Live working sessions to align on what to build, why it matters, and how to execute.
Ongoing
PLG Partnership
Ongoing product-led growth support across strategy, design, and execution.
Tailored to your needsCustom
What's included
Embedded self-serve growth experts
Work as an extension of your team across product, growth, and design.
Ongoing activation system design & iteration
Continuously improve how users reach value and convert.
Experiment roadmap, prioritization, and execution support
Turn ideas and learnings into clear improvements your team can ship.
LET'S GO
PRODUCT VALUE IS THE GROWTH STRATEGY.
The faster users experience it, the faster you grow.
Book a Call